Europe · Distribution

A B2B catalogue that sales can actually use

A distributor replaced a legacy B2B stack with searchable catalogue, role-based pricing, and integrations the sales team would open every morning.

Operations dashboard used for catalogue and quoting

A European industrial distributor — published without a logo, with permission to describe the work.

The situation

The old platform was slow to update, awkward to quote from, and disconnected from the systems that held real prices and stock.

What we did

We rebuilt the commerce layer: intelligent catalogue search, role-based pricing, and APIs into the systems they were not going to rip out. Discovery first, then a staged cutover.

Where it landed

Quotes convert more often, support tickets dropped, and catalogue updates no longer wait on a specialist. Named introductions are available privately.

More work